While lookingfor a New Ford F-250 Houston Texas car shopper John Perriman found his way to Russell & Smith Ford from a Google search. What began as a simple Google search for Used Ford Houston is now a satisfied customer driving down the road.
This success story has become routinefor Russell & Smith Ford. Legions of prospective buyers are have been coming into the showroom confident that they are about to make a smart purchasing decision. Business has been booming since Russell & Smith Ford launched their new website. According to Forbes Magazine, March 2010 saw the automotive sales climb 24.3%; clearly qualified buyers are showing confidence in the industry. With the automotive industry showing signs of life Russell & Smith Ford has capitalized on this trend by unveiling a new database-driven website.
With consumer faith soaring, many car sellers are looking for new ways to get their inventories in front of prospective customers. Since unleashing their new website by Jorn & Price Marketing Russell & Smith Ford’s customers have experienced a great sense of ease with the car buying process. These buyers arrive to the lot educated about the inventory and are ready to make a deal.
The automotive industry has been hit especially hard the last few years. The economic downturn exposed several dealerships that were unable to compete in a modest buying market. Several dealerships had to close due to sluggish sales, overextension of capital, or substandard management. The remaining dealerships are now flourishing that buyers are once again ready to spend. Just a few years ago many dealerships were facing extinction. As credit scores fell and quality buyers grew scarce, many dealerships faced hard choices about their spending. Without a stream of new buyers many dealerships had to close. The survivors of the downturn have found exciting new ways to maximize their advertising dollars using the internet to effectively display their inventories.
“I would never have believed the numbers we are showing now would have been possible. We get traffic from further distances now and in greater numbers. The best part is that we rank highly on Google for more than just Ford. We rank for competing makes as well!”
Mark Rehkopf, VP Russell & Smith Ford
Businesses like Russell & Smith Ford didn’t simply go away when the recession hit; they tightened their belts and found ways to survive in a tough industry. Their survival is an inspiration to anyone who has faced tough times these last few years. With the right blend of honesty, hard work, and expertise Russell & Smith Ford has made it through the recession and is positioned for continued success in the months to come.
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